Shark Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #F3FAFC
RGB: 243, 250, 252
HEX: #DAEAEA
RGB: 218, 234, 234
HEX: #DAEAEA
RGB: 218, 234, 234
HEX: #96B7C0
RGB: 150, 183, 192
HEX: #93A3AC
RGB: 147, 163, 172
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #F3FAFC 0%, #DAEAEA 25%, #DAEAEA 50%, #96B7C0 75%, #93A3AC 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #F3FAFC 0%, #DAEAEA 25%, #DAEAEA 50%, #96B7C0 75%, #93A3AC 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #F3FAFC 0%, #DAEAEA 25%, #DAEAEA 50%, #96B7C0 75%, #93A3AC 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#F3FAFC
#DAEAEA
#DAEAEA
#96B7C0
#93A3AC
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#F3FAFC
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic shark palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and moderate saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #F3FAFC as the dominant color for headers and #93A3AC for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Shark:
Dominant Color
#F3FAFCUse #F3FAFC as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#DAEAEAApply #DAEAEA as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#93A3ACReserve #93A3AC for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
1360
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#F3FAFC
CYAN
#F3FAFC serves as the primary/dominant color in this palette. This light cyan (moderately saturated) brings clarity and innovation Use it for backgrounds, containers, and large surface areas.
Light toneH: 193°S: 60%L: 97%#DAEAEA
CYAN
#DAEAEA serves as the secondary/supporting color in this palette. This light cyan (muted) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 180°S: 28%L: 89%#DAEAEA
CYAN
#DAEAEA serves as the secondary/supporting color in this palette. This light cyan (muted) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 180°S: 28%L: 89%#96B7C0
CYAN
#96B7C0 serves as the secondary/supporting color in this palette. This medium cyan (muted) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 193°S: 25%L: 67%#93A3AC
BLUE
#93A3AC serves as the accent/highlight color in this palette. This medium blue (muted) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 202°S: 13%L: 63%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites, minimalist designs, health & wellness. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Shark Palette
The Shark color palette is a soothing and calming collection of hues that evoke the feeling of a serene ocean landscape, perfect for designs that require a sense of tranquility and elegance. At its core, this palette features a range of gentle blue tones that work together in harmony to create a visually stunning and cohesive visual identity. The palette's light and airy feel makes it an excellent choice for designs that require a sense of openness and freedom, such as wedding websites, sky-themed applications, or branding for companies that want to convey a sense of freshness and approachability.
Delving deeper into the Shark palette, we find a beautiful array of colors that work together to create a sense of depth and nuance. The pale and soft F3FAFC provides a clean and neutral background that allows the other colors to take center stage, while the DAEAEA, which appears twice in the palette, adds a touch of warmth and subtlety to the design. The 96B7C0, a gentle and soothing blue-green hue, brings a sense of calmness and serenity to the palette, while the 93A3AC, a slightly deeper and richer blue tone, adds a sense of sophistication and elegance. Each of these colors plays a specific role in the palette, working together to create a sense of balance and harmony that is both visually appealing and emotionally engaging.
In terms of practical applications, the Shark palette is an excellent choice for a wide range of design projects, from websites and apps to branding and marketing materials. Its light and airy feel makes it perfect for designs that require a sense of openness and freedom, such as travel websites, outdoor gear brands, or wellness and fitness applications. The palette's calming and soothing qualities also make it an excellent choice for designs that require a sense of tranquility and relaxation, such as meditation apps, yoga studios, or spa resorts. Additionally, the palette's elegant and sophisticated feel makes it a great choice for luxury brands, high-end fashion designers, or upscale wedding planners.
The Shark palette also has a profound impact on viewer perception and behavior, as the colors used in the palette have been shown to influence emotions and moods. The light blue and cyan tones in the palette, such as the F3FAFC and 96B7C0, have been shown to evoke feelings of trust and loyalty, while the turquoise and blue tones, such as the 93A3AC, have been shown to stimulate creativity and inspiration. By using the Shark palette, designers can create a visual identity that not only looks beautiful but also resonates with their target audience on a deeper emotional level. Furthermore, the palette's calming and soothing qualities can help to reduce stress and anxiety, making it an excellent choice for designs that require a sense of relaxation and tranquility.
To get the most out of the Shark palette, designers can experiment with complementary colors and pairing suggestions to create a unique and visually stunning visual identity. For example, the palette's light blue and cyan tones can be paired with warm and earthy tones, such as beige or sandy brown, to create a sense of contrast and visual interest. Additionally, designers can use the palette's deeper and richer blue tones, such as the 93A3AC, as an accent color to add a sense of sophistication and elegance to their design. By following best practices and using the Shark palette in a thoughtful and intentional way, designers can create a beautiful and effective visual identity that resonates with their target audience and sets their brand apart from the competition.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the shark palette effectively in your projects.