Starbucks Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #0B421A
RGB: 11, 66, 26
HEX: #FFFCFC
RGB: 255, 252, 252
HEX: #EAC784
RGB: 234, 199, 132
HEX: #362415
RGB: 54, 36, 21
HEX: #604C4C
RGB: 96, 76, 76
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #0B421A 0%, #FFFCFC 25%, #EAC784 50%, #362415 75%, #604C4C 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #0B421A 0%, #FFFCFC 25%, #EAC784 50%, #362415 75%, #604C4C 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #0B421A 0%, #FFFCFC 25%, #EAC784 50%, #362415 75%, #604C4C 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#0B421A
#FFFCFC
#EAC784
#362415
#604C4C
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#0B421A
Calming and balanced
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and light & airy and balanced moods with neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic starbucks palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #0B421A as the dominant color for headers and #604C4C for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Starbucks:
Dominant Color
#0B421AUse #0B421A as your primary color for backgrounds, main content areas. This green tone should occupy about 60% of your design space.
Secondary Color
#EAC784Apply #EAC784 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#604C4CReserve #604C4C for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
4
Categories
1226
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#0B421A
GREEN
#0B421A serves as the primary/dominant color in this palette. This dark green (highly saturated) brings stability and prosperity Use it for headers, navigation bars, and brand elements.
Dark toneH: 136°S: 71%L: 15%#FFFCFC
RED
#FFFCFC serves as the secondary/supporting color in this palette. This light red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 100%L: 99%#EAC784
ORANGE
#EAC784 serves as the secondary/supporting color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 39°S: 71%L: 72%#362415
ORANGE
#362415 serves as the secondary/supporting color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 27°S: 44%L: 15%#604C4C
RED
#604C4C serves as the accent/highlight color in this palette. This medium red (muted) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 12%L: 34%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Starbucks Palette
The Starbucks color palette is a masterful blend of warm, balanced, bold, and elegant hues that evoke a sense of comfort and sophistication. At its core, this palette is designed to evoke the feeling of a cozy retreat, where rich green tones and subtle earthy notes come together to create a sense of harmony and balance. The palette's emotional impact is undeniable, as it seems to transport viewers to a warm and inviting space, perfect for relaxation and indulgence. As designers and developers, we can leverage this palette to create immersive experiences that draw users in and keep them engaged.
Delving deeper into the palette, we find a range of shades that work together in perfect harmony. The deep, rich green of 0B421A provides a sense of grounding and stability, while the creamy white of FFFCFC adds a touch of warmth and sophistication. The earthy tones of EAC784 bring a sense of coziness and approachability, balanced by the deep, cool brown of 362415, which adds depth and nuance to the palette. Finally, the muted grey-brown of 604C4C provides a sense of balance and restraint, preventing the palette from feeling too bold or overwhelming. Each of these shades plays a crucial role in the overall aesthetic, working together to create a sense of warmth, elegance, and refinement.
In practical terms, the Starbucks color palette is incredibly versatile, lending itself to a wide range of applications, from website design and app development to branding and marketing. For example, a coffee shop or cafe might use this palette to create a warm and inviting atmosphere, while a luxury lifestyle brand might leverage its elegant, sophisticated tones to convey a sense of high-end quality. The palette's balanced, earthy tones also make it an excellent choice for outdoor or nature-themed designs, where the goal is to evoke a sense of connection to the natural world. Whether you're designing a website, developing an app, or creating a brand identity, the Starbucks color palette is sure to add a touch of warmth and sophistication to your project.
From a psychological perspective, the colors in this palette have a profound impact on viewer perception and behavior. The green tones, for example, are known to evoke feelings of calmness and relaxation, while the earthy notes add a sense of warmth and approachability. The bold, rich tones also have a way of stimulating the senses, making viewers more likely to engage with a design or take action. By leveraging these psychological effects, designers and developers can create experiences that not only look great but also resonate with users on a deeper level. For instance, a website or app that uses this palette might find that users are more likely to linger, explore, and ultimately convert, thanks to the palette's calming, yet stimulating effects.
To get the most out of the Starbucks color palette, it's essential to consider complementary colors, pairing suggestions, and design best practices. For example, pairing the deep green of 0B421A with the creamy white of FFFCFC creates a stunning contrast that adds visual interest to a design. Similarly, using the earthy tones of EAC784 as an accent color can add a touch of warmth and coziness to an otherwise cool or muted design. By experimenting with different pairings and combinations, designers can unlock the full potential of this palette, creating designs that are both beautiful and effective. Additionally, considering the 60-30-10 rule, where the dominant color takes up 60 percent of the design, the secondary color takes up 30 percent, and the accent color takes up 10 percent, can help create a balanced and harmonious visual experience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the starbucks palette effectively in your projects.
