Color Palettes

Starbucks Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #0B421A

RGB: 11, 66, 26

HEX: #FFFCFC

RGB: 255, 252, 252

HEX: #EAC784

RGB: 234, 199, 132

HEX: #362415

RGB: 54, 36, 21

HEX: #604C4C

RGB: 96, 76, 76

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#0B421A
On White
11.61:1
AAA (Enhanced)
On Black
1.81:1
Fail
#FFFCFC
On White
1.02:1
Fail
On Black
20.58:1
AAA (Enhanced)
#EAC784
On White
1.62:1
Fail
On Black
13:1
AAA (Enhanced)
#362415
On White
14.79:1
AAA (Enhanced)
On Black
1.42:1
Fail
#604C4C
On White
7.97:1
AAA (Enhanced)
On Black
2.64:1
Fail

Color Pair Combinations (10 total)

#FFFCFC / #362415
14.49:1
AAA (Enhanced)
#0B421A / #FFFCFC
11.38:1
AAA (Enhanced)
#EAC784 / #362415
9.16:1
AAA (Enhanced)
#FFFCFC / #604C4C
7.81:1
AAA (Enhanced)
#0B421A / #EAC784
7.19:1
AAA (Enhanced)
#EAC784 / #604C4C
4.93:1
AA (Standard)
#362415 / #604C4C
1.86:1
Fail
#FFFCFC / #EAC784
1.58:1
Fail
#0B421A / #604C4C
1.46:1
Fail
#0B421A / #362415
1.27:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
11.61:1 (AAA)
Aa
Secondary
20.58:1 (AAA)
Aa
Accent
13:1 (AAA)
Aa
Background
14.79:1 (AAA)
Aa
Neutral
7.97:1 (AAA)

Buttons

Optimized for readability
Primary: 11.61:1 AAA
Secondary: 20.58:1 AAA
Accent: 13:1 AAA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #0B421A 0%, #FFFCFC 25%, #EAC784 50%, #362415 75%, #604C4C 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #0B421A 0%, #FFFCFC 25%, #EAC784 50%, #362415 75%, #604C4C 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #0B421A 0%, #FFFCFC 25%, #EAC784 50%, #362415 75%, #604C4C 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#0B421A

#FFFCFC

#EAC784

#362415

#604C4C

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Energetic
Action-oriented
Powerful
Attention-grabbing
Urgent

Perfect For These Industries

Entertainment
Sports
Food & Restaurants
Fashion

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#0B421A

Calming and balanced

Emotions Evoked

Stability
Reliability
Wealth
Prestige

Personality Traits

Balanced
Natural
Stable
Growth-oriented
Harmonious

Brand Traits

Eco-friendly
Trustworthy
Growing
Fresh
Calming

Ideal Industries

Environment & Sustainability
Health & Wellness
Finance & Banking
Organic Products
Real Estate

Marketing Use

Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.

Cultural Meanings

Western: Nature, money, growth, freshness, go
Eastern: Fertility, new life, youth, exorcism
Global: Life, renewal, nature, energy, harmony

Color Harmony Analysis

Palette Mood

Dark & BoldLight & AiryBalanced

Temperature

NeutralWarm

This palette combines dark & bold and light & airy and balanced moods with neutral and warm tones, making it versatile for various design applications.

Professional Implementation Guide

This triadic starbucks palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #0B421A as the dominant color for headers and #604C4C for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Starbucks:

60%

Dominant Color

#0B421A

Use #0B421A as your primary color for backgrounds, main content areas. This green tone should occupy about 60% of your design space.

30%

Secondary Color

#EAC784

Apply #EAC784 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#604C4C

Reserve #604C4C for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

4

Associated Tags

4

Categories

1226

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.

  • #0B421A

    GREEN

    #0B421A serves as the primary/dominant color in this palette. This dark green (highly saturated) brings stability and prosperity Use it for headers, navigation bars, and brand elements.

    Dark toneH: 136°S: 71%L: 15%
  • #FFFCFC

    RED

    #FFFCFC serves as the secondary/supporting color in this palette. This light red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 0°S: 100%L: 99%
  • #EAC784

    ORANGE

    #EAC784 serves as the secondary/supporting color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 39°S: 71%L: 72%
  • #362415

    ORANGE

    #362415 serves as the secondary/supporting color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 27°S: 44%L: 15%
  • #604C4C

    RED

    #604C4C serves as the accent/highlight color in this palette. This medium red (muted) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 0°S: 12%L: 34%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: marketing materials, youth brands. The triadic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Starbucks Palette

The Starbucks color palette is a masterful blend of warm, balanced, bold, and elegant hues that evoke a sense of comfort and sophistication. At its core, this palette is designed to evoke the feeling of a cozy retreat, where rich green tones and subtle earthy notes come together to create a sense of harmony and balance. The palette's emotional impact is undeniable, as it seems to transport viewers to a warm and inviting space, perfect for relaxation and indulgence. As designers and developers, we can leverage this palette to create immersive experiences that draw users in and keep them engaged.

Delving deeper into the palette, we find a range of shades that work together in perfect harmony. The deep, rich green of 0B421A provides a sense of grounding and stability, while the creamy white of FFFCFC adds a touch of warmth and sophistication. The earthy tones of EAC784 bring a sense of coziness and approachability, balanced by the deep, cool brown of 362415, which adds depth and nuance to the palette. Finally, the muted grey-brown of 604C4C provides a sense of balance and restraint, preventing the palette from feeling too bold or overwhelming. Each of these shades plays a crucial role in the overall aesthetic, working together to create a sense of warmth, elegance, and refinement.

In practical terms, the Starbucks color palette is incredibly versatile, lending itself to a wide range of applications, from website design and app development to branding and marketing. For example, a coffee shop or cafe might use this palette to create a warm and inviting atmosphere, while a luxury lifestyle brand might leverage its elegant, sophisticated tones to convey a sense of high-end quality. The palette's balanced, earthy tones also make it an excellent choice for outdoor or nature-themed designs, where the goal is to evoke a sense of connection to the natural world. Whether you're designing a website, developing an app, or creating a brand identity, the Starbucks color palette is sure to add a touch of warmth and sophistication to your project.

From a psychological perspective, the colors in this palette have a profound impact on viewer perception and behavior. The green tones, for example, are known to evoke feelings of calmness and relaxation, while the earthy notes add a sense of warmth and approachability. The bold, rich tones also have a way of stimulating the senses, making viewers more likely to engage with a design or take action. By leveraging these psychological effects, designers and developers can create experiences that not only look great but also resonate with users on a deeper level. For instance, a website or app that uses this palette might find that users are more likely to linger, explore, and ultimately convert, thanks to the palette's calming, yet stimulating effects.

To get the most out of the Starbucks color palette, it's essential to consider complementary colors, pairing suggestions, and design best practices. For example, pairing the deep green of 0B421A with the creamy white of FFFCFC creates a stunning contrast that adds visual interest to a design. Similarly, using the earthy tones of EAC784 as an accent color can add a touch of warmth and coziness to an otherwise cool or muted design. By experimenting with different pairings and combinations, designers can unlock the full potential of this palette, creating designs that are both beautiful and effective. Additionally, considering the 60-30-10 rule, where the dominant color takes up 60 percent of the design, the secondary color takes up 30 percent, and the accent color takes up 10 percent, can help create a balanced and harmonious visual experience.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Starbucks image

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the starbucks palette effectively in your projects.