Starbucks Serenity Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #604025
RGB: 96, 64, 37
HEX: #C79D69
RGB: 199, 157, 105
HEX: #C38D60
RGB: 195, 141, 96
HEX: #6D5038
RGB: 109, 80, 56
HEX: #54724B
RGB: 84, 114, 75
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #604025 0%, #C79D69 25%, #C38D60 50%, #6D5038 75%, #54724B 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #604025 0%, #C79D69 25%, #C38D60 50%, #6D5038 75%, #54724B 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #604025 0%, #C79D69 25%, #C38D60 50%, #6D5038 75%, #54724B 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#604025
#C79D69
#C38D60
#6D5038
#54724B
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#604025
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic starbucks serenity palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #604025 as the dominant color for headers and #54724B for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Starbucks Serenity:
Dominant Color
#604025Use #604025 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#C38D60Apply #C38D60 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#54724BReserve #54724B for accent elements like buttons, links, and important highlights. This green accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
4
Categories
2957
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#604025
ORANGE
#604025 serves as the primary/dominant color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Dark toneH: 27°S: 44%L: 26%#C79D69
ORANGE
#C79D69 serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 33°S: 46%L: 60%#C38D60
ORANGE
#C38D60 serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 27°S: 45%L: 57%#6D5038
ORANGE
#6D5038 serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 27°S: 32%L: 32%#54724B
GREEN
#54724B serves as the accent/highlight color in this palette. This medium green (muted) brings stability and prosperity Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 106°S: 21%L: 37%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Starbucks Serenity Palette
The Starbucks Serenity color palette is a masterful blend of warm, earthy tones that evoke feelings of comfort and tranquility, much like a soothing cup of coffee on a quiet morning. This carefully crafted palette features a range of rich, natural hues that work together in harmony to create a sense of balance and serenity. At the heart of this palette is a deep, chocolate brown, reminiscent of the color C79D69, which provides a sense of warmth and coziness, while the earthy tone of C38D60 adds a sense of depth and complexity.
As we delve deeper into the palette, we find a range of complementary shades that work together to create a sense of visual interest and depth. The warm, beige tone of C79D69 is perfectly balanced by the cooler, sage-like tone of 54724B, which adds a sense of freshness and calmness to the palette. Meanwhile, the rich, brown tone of 604025 provides a sense of solidity and grounding, while the earthy tone of 6D5038 adds a sense of warmth and approachability. Each of these colors plays a unique role in the palette, working together to create a sense of harmony and balance that is both soothing and uplifting.
The Starbucks Serenity color palette is incredibly versatile and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. For example, a website or app that uses this palette could create a sense of warmth and welcome, perfect for a coffee shop or outdoor gear company. Similarly, a brand that uses this palette in its marketing materials could convey a sense of natural, earthy values that resonate with customers who prioritize sustainability and wellness. Whether used in digital or print design, this palette is sure to create a lasting impression and leave a positive emotional resonance with viewers.
The psychology behind the Starbucks Serenity color palette is also noteworthy, as each of these colors has a profound impact on viewer perception and behavior. For example, the warm, earthy tones in this palette can create a sense of comfort and relaxation, perfect for designs that aim to soothe and calm the viewer. Meanwhile, the sage-like tone of 54724B can create a sense of balance and harmony, perfect for designs that aim to promote a sense of wellness and self-care. By leveraging these psychological effects, designers can create designs that not only look beautiful but also resonate with viewers on a deeper level.
To get the most out of the Starbucks Serenity color palette, designers should consider pairing these colors with complementary shades that enhance their natural beauty. For example, the warm, beige tone of C79D69 pairs perfectly with a deep, cool blue, such as a shade reminiscent of a clear summer sky. Similarly, the earthy tone of 6D5038 pairs beautifully with a bright, sunny yellow, perfect for adding a pop of color and energy to a design. By following these pairing suggestions and design best practices, designers can unlock the full potential of the Starbucks Serenity color palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the starbucks serenity palette effectively in your projects.