Taco Bell Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #36399A
RGB: 54, 57, 154
HEX: #EF1897
RGB: 239, 24, 151
HEX: #FEE012
RGB: 254, 224, 18
HEX: #FFFFFF
RGB: 255, 255, 255
HEX: #A77BCA
RGB: 167, 123, 202
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #36399A 0%, #EF1897 25%, #FEE012 50%, #FFFFFF 75%, #A77BCA 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #36399A 0%, #EF1897 25%, #FEE012 50%, #FFFFFF 75%, #A77BCA 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #36399A 0%, #EF1897 25%, #FEE012 50%, #FFFFFF 75%, #A77BCA 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#36399A
#EF1897
#FEE012
#FFFFFF
#A77BCA
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#36399A
Trustworthy and stable
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool and warm and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary taco bell palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #36399A as the dominant color for headers and #A77BCA for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Taco Bell:
Dominant Color
#36399AUse #36399A as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#FEE012Apply #FEE012 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#A77BCAReserve #A77BCA for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
4
Categories
1900
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#36399A
BLUE
#36399A serves as the primary/dominant color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 238°S: 48%L: 41%#EF1897
PINK
#EF1897 serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 325°S: 87%L: 52%#FEE012
YELLOW
#FEE012 serves as the secondary/supporting color in this palette. This medium yellow (highly saturated) brings richness and prestige Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 52°S: 99%L: 53%#FFFFFF
WHITE
#FFFFFF serves as the secondary/supporting color in this palette. This light white (muted) brings cleanliness and simplicity Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 0%L: 100%#A77BCA
PURPLE
#A77BCA serves as the accent/highlight color in this palette. This medium purple (moderately saturated) brings creative and luxurious Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 273°S: 43%L: 64%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Taco Bell Palette
The Taco Bell color palette is a vibrant and captivating combination of hues that evokes the feeling of excitement and energy, perfect for designs that aim to make a statement. At its core, this palette is all about balance and harmony, bringing together a range of colors that may seem disparate at first glance, but ultimately work together in perfect synchrony. The dominant indigo tone, represented by the rich and luxurious ef1897, sets the stage for a dramatic and attention-grabbing visual experience, while the softer pastel shades add a touch of femininity and elegance to the overall aesthetic.
As we delve deeper into the individual colors that make up the Taco Bell palette, it becomes clear that each shade plays a unique and vital role in the overall visual narrative. The deep, cool tone of 36399a provides a sense of stability and sophistication, grounding the palette and preventing it from feeling too overwhelming or chaotic. In contrast, the bright and cheerful fee012 adds a pop of warmth and energy, drawing the viewer's eye and creating a sense of visual interest. The soft, serene quality of a77bca adds a touch of whimsy and romance to the palette, while the crisp, clean white of ffffff provides a much-needed contrast and helps to balance out the other colors. By combining these diverse shades in a single palette, designers can create a visual experience that is both complex and cohesive.
The Taco Bell color palette is incredibly versatile, and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. Its modern and feminine aesthetic makes it particularly well-suited to designs that target a younger, female demographic, such as fashion or lifestyle brands. The palette's balanced and elegant quality also makes it a great choice for luxury or high-end brands, where a sense of sophistication and refinement is essential. Whether used in a subtle and understated way, or as the dominant visual theme, the Taco Bell palette is sure to add a touch of excitement and energy to any design.
The colors in the Taco Bell palette also have a profound impact on the viewer's perception and behavior, influencing their emotional state and subconscious responses. The indigo tone, for example, is often associated with creativity and intuition, while the pink shade is linked to feelings of joy and playfulness. The gold tone, represented by the fee012, is often seen as a symbol of luxury and sophistication, and can help to create a sense of value and prestige. By carefully considering the psychological impact of these colors, designers can use the Taco Bell palette to create a visual experience that is not only aesthetically pleasing, but also emotionally resonant and engaging.
For designers looking to get the most out of the Taco Bell color palette, there are a few key tips and tricks to keep in mind. To create a sense of contrast and visual interest, try pairing the deep indigo tone of 36399a with the bright, cheerful fee012, or combining the soft a77bca with the crisp white of ffffff. For a more subtle and understated look, consider using the ef1897 as an accent color, adding a touch of warmth and energy to an otherwise neutral design. By experimenting with different combinations and pairings, designers can unlock the full potential of the Taco Bell palette, and create a visual experience that is both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the taco bell palette effectively in your projects.