Tan And Brown Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #B99976
RGB: 185, 153, 118
HEX: #D2B48C
RGB: 210, 180, 140
HEX: #E5D3B3
RGB: 229, 211, 179
HEX: #786554
RGB: 120, 101, 84
HEX: #664229
RGB: 102, 66, 41
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #B99976 0%, #D2B48C 25%, #E5D3B3 50%, #786554 75%, #664229 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #B99976 0%, #D2B48C 25%, #E5D3B3 50%, #786554 75%, #664229 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #B99976 0%, #D2B48C 25%, #E5D3B3 50%, #786554 75%, #664229 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#B99976
#D2B48C
#E5D3B3
#786554
#664229
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#B99976
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic tan and brown palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #B99976 as the dominant color for headers and #664229 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Tan And Brown:
Dominant Color
#B99976Use #B99976 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#E5D3B3Apply #E5D3B3 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#664229Reserve #664229 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
946
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#B99976
ORANGE
#B99976 serves as the primary/dominant color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Light toneH: 31°S: 32%L: 59%#D2B48C
ORANGE
#D2B48C serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 34°S: 44%L: 69%#E5D3B3
ORANGE
#E5D3B3 serves as the secondary/supporting color in this palette. This light orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 38°S: 49%L: 80%#786554
ORANGE
#786554 serves as the secondary/supporting color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 28°S: 18%L: 40%#664229
ORANGE
#664229 serves as the accent/highlight color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 25°S: 43%L: 28%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Tan And Brown Palette
The Tan And Brown color palette is a masterful blend of earthy tones that exudes a sense of warmth, comfort, and natural elegance, evoking feelings of serenity and coziness in those who experience it. This carefully crafted palette is built around a range of rich, sun-kissed hues that evoke the gentle tones of a desert landscape at sunset, from the soft peach undertones of E5D3B3 to the deep, cool browns of 786554. As a monochromatic palette, Tan And Brown creates a sense of visual harmony, with each color working in perfect concert to create a sense of balance and stability.
At the heart of the Tan And Brown palette is a range of colors that work together to create a sense of depth and nuance, from the light, airy beige of E5D3B3 to the rich, chocolate brown of 664229. The mid-tone D2B48C adds a sense of warmth and vitality to the palette, with its subtle coral undertones, while B99976 provides a sense of subtle contrast, with its slightly cooler, gray-beige tone. Meanwhile, the deep, cool brown of 786554 serves as a dramatic anchor, adding a sense of gravity and sophistication to the palette. Each of these colors plays a vital role in the overall aesthetic of the Tan And Brown palette, working together to create a sense of natural, earthy elegance that is at once soothing and uplifting.
The Tan And Brown palette is a versatile and practical choice for designers, with a wide range of potential applications in website design, app development, branding, and marketing. Its warm, earthy tones make it an ideal choice for outdoor and lifestyle brands, as well as companies that want to convey a sense of natural, organic values. The palette's subtle, nuanced colors also make it a great choice for designers who want to create a sense of visual interest and depth, without overwhelming the viewer. Whether used in a website's background, a brand's logo, or a marketing campaign's visual identity, the Tan And Brown palette is sure to create a lasting impression on viewers, with its soothing, natural tones and sense of earthy elegance.
The Tan And Brown palette also has a profound impact on viewer perception and behavior, with its warm, earthy tones influencing viewers on a deep, emotional level. The palette's use of natural, organic colors creates a sense of trust and stability, while its subtle, nuanced tones encourage viewers to slow down and appreciate the beauty of the natural world. The palette's earthy tones also have a profound impact on behavior, with studies showing that natural, organic colors can increase feelings of calmness and relaxation, while also encouraging viewers to engage more deeply with a brand or product. By leveraging the Tan And Brown palette, designers can create a sense of emotional connection with their viewers, while also encouraging them to adopt more positive, environmentally conscious behaviors.
For designers who want to get the most out of the Tan And Brown palette, there are a few key tips and tricks to keep in mind. One of the most effective ways to use the palette is to pair its warm, earthy tones with complementary colors like blues and greens, which can create a sense of striking contrast and visual interest. The palette's subtle, nuanced colors also lend themselves well to pairing with neutral tones like white and gray, which can help to create a sense of balance and harmony. By following these tips, and by using the Tan And Brown palette in a thoughtful, intentional way, designers can create a sense of natural, earthy elegance that is sure to captivate and inspire their viewers, while also encouraging them to engage more deeply with their brand or product.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the tan and brown palette effectively in your projects.
