Terracota Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #1D454D
RGB: 29, 69, 77
HEX: #DCD6CA
RGB: 220, 214, 202
HEX: #C15123
RGB: 193, 81, 35
HEX: #CE774A
RGB: 206, 119, 74
HEX: #C6A186
RGB: 198, 161, 134
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #1D454D 0%, #DCD6CA 25%, #C15123 50%, #CE774A 75%, #C6A186 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #1D454D 0%, #DCD6CA 25%, #C15123 50%, #CE774A 75%, #C6A186 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #1D454D 0%, #DCD6CA 25%, #C15123 50%, #CE774A 75%, #C6A186 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#1D454D
#DCD6CA
#C15123
#CE774A
#C6A186
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#1D454D
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary terracota palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #1D454D as the dominant color for headers and #C6A186 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Terracota:
Dominant Color
#1D454DUse #1D454D as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#C15123Apply #C15123 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#C6A186Reserve #C6A186 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
3
Categories
711
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#1D454D
CYAN
#1D454D serves as the primary/dominant color in this palette. This dark cyan (moderately saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Dark toneH: 190°S: 45%L: 21%#DCD6CA
ORANGE
#DCD6CA serves as the secondary/supporting color in this palette. This light orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 40°S: 20%L: 83%#C15123
ORANGE
#C15123 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 17°S: 69%L: 45%#CE774A
ORANGE
#CE774A serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 20°S: 57%L: 55%#C6A186
ORANGE
#C6A186 serves as the accent/highlight color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 25°S: 36%L: 65%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Terracota Palette
The Terracota color palette is an enchanting blend of earthy tones that evoke a sense of warmth and coziness, transporting us to a world of natural beauty and serenity. This captivating palette has the power to stir emotions and create a lasting impression, making it an excellent choice for designers seeking to craft a unique and memorable visual identity. At its core, the Terracota palette is defined by a rich combination of colors, including the deep, cool tone of 1D454D, a shade that adds a sense of sophistication and balance to the overall palette.
As we delve deeper into the palette, we find the soft, creamy hue of DCD6CA, which brings a sense of warmth and approachability, making it an ideal choice for backgrounds and textures. The bold, vibrant tone of C15123 adds a pop of color and energy, drawing the viewer's attention and creating a sense of excitement. Meanwhile, the earthy, orange-tinged shade of CE774A and the soft, peachy tone of C6A186 work together in harmony, adding depth and nuance to the palette. Each of these colors plays a vital role in creating a sense of balance and cohesion, making the Terracota palette a versatile and inspiring choice for designers.
The Terracota palette is perfectly suited for a wide range of design applications, from websites and apps to branding and marketing materials. Its warm, balanced tones make it an excellent choice for creating a welcoming and engaging user experience, while its bold, vibrant accents add a sense of excitement and energy. Designers can use the Terracota palette to create stunning visual effects, such as gradients and textures, that add depth and visual interest to their designs. Additionally, the palette's earthy tones make it an excellent choice for designs that require a sense of naturalness and authenticity, such as outdoor or lifestyle brands.
The colors in the Terracota palette have a profound impact on viewer perception and behavior, influencing our emotions and attitudes in subtle yet powerful ways. The deep, cool tone of 1D454D creates a sense of trust and stability, while the soft, creamy hue of DCD6CA evokes feelings of warmth and approachability. The bold, vibrant tone of C15123 stimulates our senses and creates a sense of excitement, making it an excellent choice for calls-to-action and other interactive elements. By carefully balancing these colors, designers can create a visual experience that engages and inspires their audience, driving emotional connections and lasting impressions.
To get the most out of the Terracota palette, designers can experiment with complementary colors and pairing suggestions to create unique and captivating visual effects. For example, pairing the earthy tone of CE774A with the soft, peachy shade of C6A186 creates a stunning contrast that adds depth and visual interest to designs. Additionally, designers can use the 1D454D shade as a background color and overlay it with textures and patterns in the DCD6CA and C15123 hues to create a sense of warmth and energy. By following these pro tips and best practices, designers can unlock the full potential of the Terracota palette and create designs that inspire and delight their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the terracota palette effectively in your projects.