Texas Flag Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #002768
RGB: 0, 39, 104
HEX: #BE0B31
RGB: 190, 11, 49
HEX: #FFFFFF
RGB: 255, 255, 255
HEX: #BBBBBB
RGB: 187, 187, 187
HEX: #AAAAAA
RGB: 170, 170, 170
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #002768 0%, #BE0B31 25%, #FFFFFF 50%, #BBBBBB 75%, #AAAAAA 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #002768 0%, #BE0B31 25%, #FFFFFF 50%, #BBBBBB 75%, #AAAAAA 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #002768 0%, #BE0B31 25%, #FFFFFF 50%, #BBBBBB 75%, #AAAAAA 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#002768
#BE0B31
#FFFFFF
#BBBBBB
#AAAAAA
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#002768
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced and light & airy moods with cool and warm and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary texas flag palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #002768 as the dominant color for headers and #AAAAAA for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Texas Flag:
Dominant Color
#002768Use #002768 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#FFFFFFApply #FFFFFF as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#AAAAAAReserve #AAAAAA for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
3
Categories
1115
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#002768
BLUE
#002768 serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 218°S: 100%L: 20%#BE0B31
RED
#BE0B31 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 347°S: 89%L: 39%#FFFFFF
WHITE
#FFFFFF serves as the secondary/supporting color in this palette. This light white (muted) brings cleanliness and simplicity Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 0%L: 100%#BBBBBB
GRAY
#BBBBBB serves as the secondary/supporting color in this palette. This light gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 0%L: 73%#AAAAAA
GRAY
#AAAAAA serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 0°S: 0%L: 67%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Texas Flag Palette
The Texas Flag color palette evokes a sense of pride and sophistication, exuding a warm and bold elegance that commands attention. This palette is a masterful blend of rich, vibrant hues that evoke the spirit of the Lone Star State, transporting viewers to a place of grandeur and refinement. At its core, the palette features a deep, navy blue, reminiscent of a clear night sky, which provides a sense of stability and trust, setting the tone for the rest of the palette.
As we delve deeper into the palette, we find that the navy blue, represented by the hex code 002768, serves as the foundation, providing a sense of depth and contrast to the other colors. The bold, maroon-inspired hue, BE0B31, adds a pop of energy and playfulness, drawing the viewer's eye and creating a sense of excitement. The palette is balanced by the crisp, clean white, FFFFFF, which adds a touch of sophistication and elegance, while the two gray tones, BBBBBB and AAAAAA, provide a subtle nuance and versatility, allowing designers to add texture and depth to their creations. The combination of these colors creates a unique visual language that is both warm and inviting, making it perfect for designs that require a sense of approachability and refinement.
The Texas Flag color palette is incredibly versatile, lending itself to a wide range of practical applications, from website design and app development to branding and marketing materials. Designers can use this palette to create stunning visual identities for companies, products, or services that require a sense of warmth, elegance, and sophistication. The palette's bold, maroon-inspired hue and deep navy blue make it particularly well-suited for designs that require a sense of energy and excitement, such as entertainment, sports, or lifestyle brands. Meanwhile, the crisp white and subtle grays provide a clean and modern contrast, making it perfect for designs that require a sense of clarity and precision.
The colors in the Texas Flag palette also have a profound impact on viewer perception and behavior, influencing emotions and attitudes in subtle yet powerful ways. The deep navy blue inspires feelings of trust and stability, while the bold, maroon-inspired hue stimulates energy and excitement. The crisp white adds a sense of clarity and sophistication, making viewers feel more refined and discerning. By leveraging these colors, designers can create designs that not only look stunning but also elicit specific emotional responses from their audience, driving engagement, loyalty, and ultimately, business results.
To get the most out of the Texas Flag color palette, designers can experiment with complementary colors and pairing suggestions to create unique and compelling visual effects. For example, pairing the navy blue with a bright, sunny yellow can create a striking contrast that draws the viewer's eye, while combining the maroon-inspired hue with a deep, rich green can add a sense of natural elegance and sophistication. By following design best practices, such as balancing warm and cool colors, using contrast to create visual interest, and editing the palette to ensure a clear visual hierarchy, designers can unlock the full potential of the Texas Flag color palette, creating designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the texas flag palette effectively in your projects.