Tik-Tok Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #040404
RGB: 4, 4, 4
HEX: #DE8C9D
RGB: 222, 140, 157
HEX: #FE2858
RGB: 254, 40, 88
HEX: #2AF0EA
RGB: 42, 240, 234
HEX: #397684
RGB: 57, 118, 132
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #040404 0%, #DE8C9D 25%, #FE2858 50%, #2AF0EA 75%, #397684 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #040404 0%, #DE8C9D 25%, #FE2858 50%, #2AF0EA 75%, #397684 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #040404 0%, #DE8C9D 25%, #FE2858 50%, #2AF0EA 75%, #397684 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#040404
#DE8C9D
#FE2858
#2AF0EA
#397684
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#040404
Sophisticated and powerful
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Conveys luxury, power, and sophistication. Makes colors stand out when used as background. Popular in high-end fashion and technology. Can be overwhelming if overused.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with neutral and warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary tik-tok palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #040404 as the dominant color for headers and #397684 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Tik-Tok:
Dominant Color
#040404Use #040404 as your primary color for backgrounds, main content areas. This black tone should occupy about 60% of your design space.
Secondary Color
#FE2858Apply #FE2858 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#397684Reserve #397684 for accent elements like buttons, links, and important highlights. This cyan accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
3
Categories
4039
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#040404
BLACK
#040404 serves as the primary/dominant color in this palette. This dark black (muted) brings elegance and authority Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 0%L: 2%#DE8C9D
RED
#DE8C9D serves as the secondary/supporting color in this palette. This light red (moderately saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 348°S: 55%L: 71%#FE2858
RED
#FE2858 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 347°S: 99%L: 58%#2AF0EA
CYAN
#2AF0EA serves as the secondary/supporting color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 178°S: 87%L: 55%#397684
CYAN
#397684 serves as the accent/highlight color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 191°S: 40%L: 37%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Tik-Tok Palette
The Tik-Tok color palette is a masterful blend of contrasting hues that evoke a sense of excitement and energy, perfect for designers looking to make a bold statement. At its core, this palette is all about balance and harmony, bringing together a range of vibrant colors that somehow work in perfect unison. The deep, rich tone of the darkest gray, 040404, provides a sophisticated backdrop for the other colors to shine, while the soft coral hue of de8c9d adds a touch of warmth and playfulness to the overall aesthetic.
As we delve deeper into the individual colors that make up the Tik-Tok palette, it becomes clear that each shade has been carefully selected to play a specific role. The vibrant red of fe2858 is a real showstopper, adding a burst of energy and dynamism to the palette, while the turquoise tone of 397684 provides a sense of calm and serenity. Meanwhile, the bright cyan of 2af0ea adds a fun and playful touch, helping to balance out the more subdued tones in the palette. When used together, these colors create a truly unique and captivating visual identity that is sure to grab the attention of viewers.
The Tik-Tok palette is incredibly versatile, making it suitable for a wide range of design applications, from websites and apps to branding and marketing materials. Designers looking to create a bold and modern aesthetic will find this palette to be a valuable resource, as it is perfectly suited to contemporary design trends. Whether you are working on a new product launch, a social media campaign, or a company rebrand, the Tik-Tok palette has the potential to add a real wow factor to your design. Its bold and eye-catching colors are sure to resonate with younger audiences, making it an excellent choice for designers working in the tech, gaming, or entertainment industries.
The colors in the Tik-Tok palette also have a profound impact on viewer perception and behavior, with each hue influencing our emotions and motivations in different ways. The dark gray tone of 040404, for example, is often associated with feelings of sophistication and luxury, while the vibrant red of fe2858 is known to stimulate our senses and increase our heart rate. The turquoise tone of 397684, on the other hand, is often linked to feelings of calmness and tranquility, helping to balance out the more energetic colors in the palette. By carefully considering the psychological impact of each color, designers can use the Tik-Tok palette to create a truly immersive and engaging user experience.
For designers looking to get the most out of the Tik-Tok palette, there are a few key tips and tricks to keep in mind. When pairing colors, it is often a good idea to balance bold and bright hues with more subdued tones, helping to create a sense of visual harmony. The soft coral of de8c9d, for example, works beautifully with the deep gray of 040404, while the vibrant red of fe2858 is perfectly complemented by the turquoise tone of 397684. By experimenting with different color combinations and pairings, designers can unlock the full potential of the Tik-Tok palette and create truly stunning visual designs that captivate and inspire their audiences.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the tik-tok palette effectively in your projects.