Uber Brand Color Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #C0C0C8
RGB: 192, 192, 200
HEX: #1FBAD6
RGB: 31, 186, 214
HEX: #222233
RGB: 34, 34, 51
HEX: #161629
RGB: 22, 22, 41
HEX: #09091A
RGB: 9, 9, 26
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #C0C0C8 0%, #1FBAD6 25%, #222233 50%, #161629 75%, #09091A 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #C0C0C8 0%, #1FBAD6 25%, #222233 50%, #161629 75%, #09091A 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #C0C0C8 0%, #1FBAD6 25%, #222233 50%, #161629 75%, #09091A 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#C0C0C8
#1FBAD6
#222233
#161629
#09091A
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#C0C0C8
Subtle and calm
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Provides balance and neutrality. Doesn't compete for attention. Professional and timeless. Can appear dull if not balanced with other colors.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous uber brand color palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With high contrast levels and moderate saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #C0C0C8 as the dominant color for headers and #09091A for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Uber Brand Color:
Dominant Color
#C0C0C8Use #C0C0C8 as your primary color for backgrounds, main content areas. This gray tone should occupy about 60% of your design space.
Secondary Color
#222233Apply #222233 as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#09091AReserve #09091A for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
4303
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a calm and professional aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and moderate saturation ensure excellent readability and accessibility.
#C0C0C8
GRAY
#C0C0C8 serves as the primary/dominant color in this palette. This light gray (muted) brings neutrality and balance Use it for backgrounds, containers, and large surface areas.
Light toneH: 240°S: 7%L: 77%#1FBAD6
CYAN
#1FBAD6 serves as the secondary/supporting color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 189°S: 75%L: 48%#222233
BLUE
#222233 serves as the secondary/supporting color in this palette. This dark blue (muted) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 240°S: 20%L: 17%#161629
BLUE
#161629 serves as the secondary/supporting color in this palette. This dark blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 240°S: 30%L: 12%#09091A
BLUE
#09091A serves as the accent/highlight color in this palette. This dark blue (moderately saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 240°S: 49%L: 7%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps, corporate branding, business websites. The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Uber Brand Color Palette
The Uber Brand Color palette is a thoughtfully crafted collection of hues that evoke a sense of serenity and sophistication, while also conveying a sense of boldness and adventure. At its core, this palette is designed to inspire a sense of freedom and limitless possibility, making it an ideal choice for designers and developers seeking to create a brand identity that is both memorable and impactful. The palette's monochromatic and cool tones, combined with its vintage and bold undertones, create a unique visual language that is both soothing and stimulating.
Upon closer examination, each color in the Uber Brand Color palette reveals its own distinct personality and role in the overall aesthetic. The C0C0C8 shade, with its soft gray undertones, provides a subtle yet versatile background that allows the other colors to take center stage. In contrast, the 1FBAD6 shade, with its vibrant teal undertones, injects a sense of energy and dynamism into the palette, drawing the viewer's eye and commanding attention. Meanwhile, the 222233 and 161629 shades, with their deep navy and blue undertones, add a sense of gravity and sophistication, grounding the palette and providing balance to the more vibrant hues. The 09091A shade, with its dark gray-blue undertones, serves as a rich accent color, adding depth and nuance to the overall design.
The Uber Brand Color palette is incredibly versatile and can be applied in a wide range of design contexts, from websites and apps to branding and marketing materials. For example, the palette's cool and calming tones make it an ideal choice for a travel or lifestyle brand seeking to evoke a sense of relaxation and adventure. Alternatively, the palette's bold and vibrant hues can be used to create a more energetic and dynamic visual identity, perfect for a tech or entertainment brand. Whether used in a digital or print context, the Uber Brand Color palette is sure to make a lasting impression on viewers and leave a lasting impact on the brand's overall aesthetic.
The colors in the Uber Brand Color palette also have a profound influence on viewer perception and behavior, with each hue eliciting a distinct emotional response. The teal and light blue shades, such as 1FBAD6, are often associated with feelings of calmness and trust, while the navy and dark gray-blue shades, such as 222233 and 09091A, convey a sense of professionalism and authority. By carefully balancing these colors, designers can create a visual identity that not only reflects the brand's values and personality but also resonates with the target audience on a deeper level. Furthermore, the palette's vintage and coastal undertones can evoke a sense of nostalgia and timelessness, making it an ideal choice for brands seeking to create a sense of heritage and tradition.
To get the most out of the Uber Brand Color palette, designers and developers should consider pairing the colors in a way that creates contrast and visual interest. For example, combining the C0C0C8 shade with the 1FBAD6 shade can create a beautiful and eye-catching visual effect, with the soft gray providing a subtle background for the vibrant teal. Similarly, pairing the 222233 shade with the 09091A shade can add a sense of depth and nuance to the design, with the dark gray-blue accent color adding a touch of sophistication and elegance. By following these pairing suggestions and design best practices, creative professionals can unlock the full potential of the Uber Brand Color palette and create a brand identity that is both memorable and impactful.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the uber brand color palette effectively in your projects.