Ultraviolet Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #590098
RGB: 89, 0, 152
HEX: #83008B
RGB: 131, 0, 139
HEX: #D01D9B
RGB: 208, 29, 155
HEX: #461783
RGB: 70, 23, 131
HEX: #850050
RGB: 133, 0, 80
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #590098 0%, #83008B 25%, #D01D9B 50%, #461783 75%, #850050 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #590098 0%, #83008B 25%, #D01D9B 50%, #461783 75%, #850050 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #590098 0%, #83008B 25%, #D01D9B 50%, #461783 75%, #850050 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#590098
#83008B
#D01D9B
#461783
#850050
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#590098
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous ultraviolet palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #590098 as the dominant color for headers and #850050 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Ultraviolet:
Dominant Color
#590098Use #590098 as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#D01D9BApply #D01D9B as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#850050Reserve #850050 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
1731
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#590098
PURPLE
#590098 serves as the primary/dominant color in this palette. This medium purple (highly saturated) brings luxury and mystery Use it for headers, navigation bars, and brand elements.
Dark toneH: 275°S: 100%L: 30%#83008B
PINK
#83008B serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 297°S: 100%L: 27%#D01D9B
PINK
#D01D9B serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 318°S: 76%L: 46%#461783
PURPLE
#461783 serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 266°S: 70%L: 30%#850050
PINK
#850050 serves as the accent/highlight color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 324°S: 100%L: 26%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Ultraviolet Palette
The Ultraviolet color palette is a mesmerizing blend of rich, vibrant hues that evoke a sense of nostalgia and modernity all at once, making it a truly unique and captivating visual experience. This palette is characterized by its bold, energetic, and feminine style, which is perfect for designers looking to add a touch of sophistication and glamour to their projects. At its core, the palette features a range of violet, gray, purple, and magenta shades, including the deep, rich tone of 590098, which serves as a dramatic and luxurious anchor for the entire palette.
As we delve deeper into the palette, we find a beautiful array of complementary shades that work together in perfect harmony. The 83008B shade adds a sense of depth and mystery, with its slightly darker and more muted tone, while the D01D9B shade bursts with energy and vibrancy, its bright, magenta hue injecting a sense of playfulness and creativity into the palette. Meanwhile, the 461783 shade provides a sense of balance and stability, its slightly darker, more subdued tone grounding the palette and preventing it from feeling too overwhelming or chaotic. Finally, the 850050 shade adds a sense of sensuality and elegance, its deep, rich purple tone evoking feelings of luxury and sophistication.
The Ultraviolet palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Its bold, vibrant colors make it perfect for designs that need to grab attention and make a statement, such as a fashion or beauty website, while its more subdued shades can be used to add depth and nuance to a design. For example, a designer might use the 590098 shade as the primary color for a website's background or navigation, while using the D01D9B shade as an accent color to draw attention to specific elements or calls to action. Alternatively, the palette could be used in a branding or marketing campaign, where its bold, energetic colors can be used to create eye-catching advertisements or promotional materials.
The colors in the Ultraviolet palette also have a profound impact on viewer perception and behavior, with each shade evoking a unique emotional response. The violet and purple shades, such as 461783 and 850050, are often associated with feelings of luxury, creativity, and wisdom, while the magenta shade, D01D9B, is often linked to feelings of energy, playfulness, and excitement. By carefully selecting and combining these shades, designers can create a visual experience that not only looks beautiful but also resonates with their target audience on a deeper level. For example, a designer might use the 83008B shade to create a sense of mystery or intrigue, while using the 590098 shade to convey a sense of sophistication or elegance.
To get the most out of the Ultraviolet palette, designers can experiment with complementary colors and pairing suggestions to create a unique and harmonious visual experience. For example, pairing the 590098 shade with a neutral beige or gray can help to create a sense of balance and stability, while pairing the D01D9B shade with a deep, rich green can help to create a sense of energy and contrast. By following best practices such as using a limited color palette, selecting colors that complement each other, and considering the emotional impact of each shade, designers can unlock the full potential of the Ultraviolet palette and create designs that are not only visually stunning but also effective and engaging.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the ultraviolet palette effectively in your projects.