Warm Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #68D6CE
RGB: 104, 214, 206
HEX: #ECE0C3
RGB: 236, 224, 195
HEX: #A6ACFF
RGB: 166, 172, 255
HEX: #040072
RGB: 4, 0, 114
HEX: #02002F
RGB: 2, 0, 47
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #68D6CE 0%, #ECE0C3 25%, #A6ACFF 50%, #040072 75%, #02002F 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #68D6CE 0%, #ECE0C3 25%, #A6ACFF 50%, #040072 75%, #02002F 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #68D6CE 0%, #ECE0C3 25%, #A6ACFF 50%, #040072 75%, #02002F 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#68D6CE
#ECE0C3
#A6ACFF
#040072
#02002F
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#68D6CE
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy and dark & bold moods with neutral and warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary warm blue palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and vibrant saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #68D6CE as the dominant color for headers and #02002F for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Warm Blue:
Dominant Color
#68D6CEUse #68D6CE as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#A6ACFFApply #A6ACFF as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#02002FReserve #02002F for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
2333
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and vibrant saturation ensure excellent readability and accessibility.
#68D6CE
CYAN
#68D6CE serves as the primary/dominant color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Light toneH: 176°S: 57%L: 62%#ECE0C3
ORANGE
#ECE0C3 serves as the secondary/supporting color in this palette. This light orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 42°S: 52%L: 85%#A6ACFF
BLUE
#A6ACFF serves as the secondary/supporting color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 236°S: 100%L: 83%#040072
BLUE
#040072 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 242°S: 100%L: 22%#02002F
BLUE
#02002F serves as the accent/highlight color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 243°S: 100%L: 9%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Warm Blue Palette
The Warm Blue color palette is a masterful blend of vibrant hues that evoke a sense of energy, playfulness, and elegance, making it perfect for designers looking to create a lasting impression. At its core, this palette is all about striking a balance between bold, modern shades and softer, more nuanced tones, resulting in a visual experience that is both captivating and sophisticated. The Warm Blue palette is characterized by a range of blues, from the deep, rich tones of 040072, to the softer, more turquoise-inspired 68D6CE, which sets the tone for a palette that is both calming and invigorating.
As we delve deeper into the palette, it becomes clear that each color plays a unique role in creating a harmonious and visually stunning whole. The 68D6CE, with its turquoise undertones, adds a touch of vibrancy and energy to the palette, while the 02002F provides a sense of depth and sophistication, grounding the other colors and preventing the palette from feeling too playful or overwhelming. Meanwhile, the 040072, with its dark, navy blue tones, adds a sense of drama and luxury, making it perfect for creating a sense of high-end style and elegance. The ECE0C3, with its warm, peach-inspired tones, adds a touch of softness and warmth to the palette, balancing out the cooler tones of the blues and creating a sense of balance and harmony. Finally, the A6ACFF, with its bright, bold tones, adds a sense of excitement and playfulness, making it perfect for creating a sense of fun and energy.
In terms of practical applications, the Warm Blue palette is incredibly versatile, making it suitable for a wide range of design projects, from websites and apps to branding and marketing materials. For example, the palette's bold, modern shades make it perfect for creating eye-catching websites and apps that are designed to grab the user's attention and keep them engaged. The palette's softer, more nuanced tones, on the other hand, make it ideal for creating elegant and sophisticated branding and marketing materials, such as logos, business cards, and brochures. Whether you're looking to create a bold, attention-grabbing design or a more subtle, understated one, the Warm Blue palette has something to offer.
The colors in the Warm Blue palette also have a profound impact on viewer perception and behavior, making it an important consideration for designers and developers. For example, the blues in the palette, such as 040072 and 02002F, are known to evoke feelings of trust, loyalty, and confidence, making them perfect for creating a sense of stability and security. The turquoise-inspired 68D6CE, on the other hand, is known to stimulate creativity and inspire imagination, making it perfect for creating a sense of excitement and energy. The peach-inspired ECE0C3, meanwhile, is known to evoke feelings of warmth and comfort, making it perfect for creating a sense of approachability and friendliness. By carefully considering the psychological impact of each color, designers and developers can create designs that are tailored to their target audience and designed to elicit a specific response.
To get the most out of the Warm Blue palette, designers and developers should consider pairing it with complementary colors that enhance its natural beauty and energy. For example, pairing the palette with neutral shades such as beige or gray can help to create a sense of balance and harmony, while pairing it with bold, bright colors can help to create a sense of excitement and energy. In terms of design best practices, it's also important to consider the 60-30-10 rule, which suggests that the dominant color should take up 60% of the design, the secondary color should take up 30%, and the accent color should take up 10%. By following this rule and carefully considering the role of each color in the palette, designers and developers can create designs that are visually stunning, engaging, and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the warm blue palette effectively in your projects.