Color Palettes
Sections

Warm Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #9B2948

RGB: 155, 41, 72

HEX: #FF7251

RGB: 255, 114, 81

HEX: #FFCA7B

RGB: 255, 202, 123

HEX: #FFCD74

RGB: 255, 205, 116

HEX: #FFEDBF

RGB: 255, 237, 191

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#9B2948
On White
7.49:1
AAA (Enhanced)
On Black
2.8:1
Fail
#FF7251
On White
2.7:1
Fail
On Black
7.78:1
AAA (Enhanced)
#FFCA7B
On White
1.5:1
Fail
On Black
13.99:1
AAA (Enhanced)
#FFCD74
On White
1.48:1
Fail
On Black
14.24:1
AAA (Enhanced)
#FFEDBF
On White
1.16:1
Fail
On Black
18.12:1
AAA (Enhanced)

Color Pair Combinations (10 total)

#9B2948 / #FFEDBF
6.46:1
AA (Standard)
#9B2948 / #FFCD74
5.08:1
AA (Standard)
#9B2948 / #FFCA7B
4.99:1
AA (Standard)
#9B2948 / #FF7251
2.77:1
Fail
#FF7251 / #FFEDBF
2.33:1
Fail
#FF7251 / #FFCD74
1.83:1
Fail
#FF7251 / #FFCA7B
1.8:1
Fail
#FFCA7B / #FFEDBF
1.3:1
Fail
#FFCD74 / #FFEDBF
1.27:1
Fail
#FFCA7B / #FFCD74
1.02:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
7.49:1 (AAA)
Aa
Secondary
7.78:1 (AAA)
Aa
Accent
13.99:1 (AAA)
Aa
Background
14.24:1 (AAA)
Aa
Neutral
18.12:1 (AAA)

Buttons

Optimized for readability
Primary: 7.49:1 AAA
Secondary: 7.78:1 AAA
Accent: 13.99:1 AAA

Form Elements

Don't have an account? Sign up

Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #9B2948 0%, #FF7251 25%, #FFCA7B 50%, #FFCD74 75%, #FFEDBF 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #9B2948 0%, #FF7251 25%, #FFCA7B 50%, #FFCD74 75%, #FFEDBF 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #9B2948 0%, #FF7251 25%, #FFCA7B 50%, #FFCD74 75%, #FFEDBF 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#9B2948

#FF7251

#FFCA7B

#FFCD74

#FFEDBF

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting, with an airy and optimistic feel

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Approachable
Energetic
Innovative
Fun
Youth-oriented

Perfect For These Industries

Children's Products
Entertainment
Sports
Tech Startups

Target Audience

Young, trend-conscious consumers (18-35) who value creativity and self-expression. Appeals to those seeking approachable, positive, and optimistic brands

Individual Color Psychology

#9B2948

Warm and caring

Emotions Evoked

Compassion
Care
Romance
Femininity
Warmth

Personality Traits

Compassionate
Playful
Romantic
Youthful
Caring

Brand Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Ideal Industries

Beauty & Cosmetics
Fashion
Children's Products
Healthcare
Bakery
Weddings

Marketing Use

Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.

Cultural Meanings

Western: Romance, femininity, compassion, playfulness
Eastern: Youth, good health, marriage, celebration
Global: Love, care, gentleness, modern femininity

Color Harmony Analysis

Palette Mood

BalancedLight & Airy

Temperature

Warm

This palette combines balanced and light & airy moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary warm palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #9B2948 as the dominant color for headers and #FFEDBF for accents. These vibrant colors may appear slightly muted in print; request color proofs.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Warm:

60%

Dominant Color

#9B2948

Use #9B2948 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.

30%

Secondary Color

#FFCA7B

Apply #FFCA7B as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#FFEDBF

Reserve #FFEDBF for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

3

Associated Tags

6

Categories

3231

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.

  • #9B2948

    PINK

    #9B2948 serves as the primary/dominant color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.

    Dark toneH: 344°S: 58%L: 38%
  • #FF7251

    RED

    #FF7251 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 11°S: 100%L: 66%
  • #FFCA7B

    ORANGE

    #FFCA7B serves as the secondary/supporting color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 36°S: 100%L: 74%
  • #FFCD74

    ORANGE

    #FFCD74 serves as the secondary/supporting color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 38°S: 100%L: 73%
  • #FFEDBF

    ORANGE

    #FFEDBF serves as the accent/highlight color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 43°S: 100%L: 87%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationvibrant

Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Warm Palette

The Warm color palette is a mesmerizing blend of rich, vibrant hues that evoke feelings of energy, passion, and creativity, making it a perfect choice for designers seeking to add a bold and modern touch to their projects. At its core, this palette is defined by a range of captivating shades that transition seamlessly from deep, cool red tones to bright, inviting oranges, creating a sense of warmth and dynamism. The palette's foundation is built around a deep, maroon-inspired shade, reminiscent of the color found in the hex code FF7251, which provides a sense of luxury and sophistication, while also grounding the overall aesthetic.

As we delve deeper into the Warm palette, it becomes clear that each shade plays a unique role in creating a harmonious and engaging visual experience. The hex code FFCA7B introduces a softer, more inviting orange tone that adds a touch of warmth and coziness to the palette, making it ideal for designs that require a sense of approachability and friendliness. In contrast, the hex code FFEDBF brings a lighter, more airy feel to the palette, with its soft, creamy texture that helps to balance out the bolder, more saturated shades. The hex code FFCD74 serves as a bridge between these lighter and darker shades, its medium-toned orange hue providing a sense of continuity and flow. Meanwhile, the deepest, richest shade of the palette, found in the hex code 9B2948, adds a sense of depth and complexity, its cool, red undertones providing a sophisticated counterpoint to the warmer, more vibrant shades.

The Warm color palette is incredibly versatile, lending itself to a wide range of design applications, from websites and apps to branding and marketing materials. Its bold, modern aesthetic makes it particularly well-suited to projects that require a high level of energy and visual impact, such as entertainment, sports, or lifestyle brands. Designers can use this palette to create eye-catching interfaces, bold typography, and compelling calls to action that draw the viewer in and encourage engagement. The palette's warm, inviting tones also make it an excellent choice for designs that require a sense of approachability and friendliness, such as education, healthcare, or non-profit organizations.

The colors in the Warm palette have a profound influence on viewer perception and behavior, with each shade eliciting a unique emotional response. The deeper, richer shades, such as those found in the hex codes FF7251 and 9B2948, tend to evoke feelings of luxury, sophistication, and creativity, while the lighter, more vibrant shades, such as those found in the hex codes FFCA7B and FFEDBF, are more likely to inspire feelings of warmth, energy, and playfulness. By carefully balancing these different shades, designers can create a visual experience that is both engaging and emotionally resonant, drawing the viewer in and encouraging them to explore the design further. The palette's overall effect is one of excitement, creativity, and enthusiasm, making it an excellent choice for designs that require a high level of visual impact and emotional engagement.

To get the most out of the Warm color palette, designers should consider pairing these shades with complementary colors that enhance their natural warmth and energy. For example, pairing the hex code FFCA7B with a deep, cool blue can create a stunning visual contrast that draws the viewer in and adds depth to the design. Similarly, combining the hex code FFEDBF with a rich, dark green can add a sense of balance and harmony to the palette, while also creating a unique and captivating visual effect. By experimenting with different pairings and combinations, designers can unlock the full potential of the Warm color palette and create designs that are both visually stunning and emotionally engaging.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Warm Color Palette palette visualization

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the warm palette effectively in your projects.