Whatsapp Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #075E54
RGB: 7, 94, 84
HEX: #128C7E
RGB: 18, 140, 126
HEX: #25D366
RGB: 37, 211, 102
HEX: #DCF8C6
RGB: 220, 248, 198
HEX: #ECE5DD
RGB: 236, 229, 221
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #075E54 0%, #128C7E 25%, #25D366 50%, #DCF8C6 75%, #ECE5DD 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #075E54 0%, #128C7E 25%, #25D366 50%, #DCF8C6 75%, #ECE5DD 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #075E54 0%, #128C7E 25%, #25D366 50%, #DCF8C6 75%, #ECE5DD 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#075E54
#128C7E
#25D366
#DCF8C6
#ECE5DD
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality
Individual Color Psychology
#075E54
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic whatsapp palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #075E54 as the dominant color for headers and #ECE5DD for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Whatsapp:
Dominant Color
#075E54Use #075E54 as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#25D366Apply #25D366 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#ECE5DDReserve #ECE5DD for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
3
Categories
4052
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#075E54
CYAN
#075E54 serves as the primary/dominant color in this palette. This dark cyan (highly saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Dark toneH: 173°S: 86%L: 20%#128C7E
CYAN
#128C7E serves as the secondary/supporting color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 173°S: 77%L: 31%#25D366
GREEN
#25D366 serves as the secondary/supporting color in this palette. This medium green (highly saturated) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 142°S: 70%L: 49%#DCF8C6
GREEN
#DCF8C6 serves as the secondary/supporting color in this palette. This light green (highly saturated) brings freshness and growth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 94°S: 78%L: 87%#ECE5DD
ORANGE
#ECE5DD serves as the accent/highlight color in this palette. This light orange (muted) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 32°S: 28%L: 90%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Whatsapp Palette
The Whatsapp color palette is a vibrant and captivating combination of hues that evoke a sense of freshness and energy, perfect for designs that aim to inspire and engage. At its core, this palette is a masterful blend of bold, playful, and elegant elements, brought together by a thoughtful selection of peach, green, and teal tones that create a unique visual experience. The palette's emotional impact is undeniable, as it conveys a sense of approachability, creativity, and sophistication, making it an ideal choice for designers seeking to craft memorable and impactful designs.
Delving deeper into the individual colors that comprise the Whatsapp palette, we find a rich array of shades that work in harmony to create a truly distinctive visual identity. The darkest and most muted tone in the palette, 075E54, is a deep, rich green that provides a sense of balance and stability, serving as a versatile background or accent color. In contrast, 128C7E is a softer, more muted teal that adds a touch of calmness and serenity, while 25D366 is a bright and lively green that injects a sense of playfulness and energy into the design. The lighter shades, DCF8C6 and ECE5DD, introduce a warm and inviting peach tone that brings a sense of approachability and friendliness, making them perfect for creating engaging user interfaces or design elements that require a softer touch.
The Whatsapp color palette is incredibly versatile and can be applied to a wide range of design contexts, from websites and mobile apps to branding and marketing materials. Its unique blend of bold, playful, and elegant elements makes it an excellent choice for designs that require a sense of creativity and sophistication, such as tech startups, creative agencies, or lifestyle brands. Whether used as a primary color scheme or as an accent palette, the Whatsapp colors can add a fresh and dynamic touch to any design, helping to capture the viewer's attention and leave a lasting impression. Designers can use this palette to create visually stunning and engaging designs that communicate their message effectively and resonate with their target audience.
The psychological impact of the Whatsapp color palette is also worth considering, as the individual colors and their combinations can influence viewer perception and behavior in subtle yet powerful ways. The green and teal tones in the palette are known to evoke feelings of balance, growth, and harmony, while the peach shades can create a sense of warmth and approachability. By carefully selecting and combining these colors, designers can create designs that not only look visually appealing but also elicit the desired emotional response from their audience. For instance, using the brighter green tone, 25D366, as a call-to-action button can encourage users to take action, while the softer teal tone, 128C7E, can create a sense of calmness and serenity in a background or texture.
To get the most out of the Whatsapp color palette, designers can experiment with complementary colors and pairing suggestions to create unique and captivating visual effects. For example, pairing the deep green tone, 075E54, with a bright and bold font can create a striking visual contrast, while combining the peach shade, DCF8C6, with a neutral background can add a touch of warmth and sophistication. By following best practices such as using the 60-30-10 rule, designers can ensure that their designs are balanced, harmonious, and visually appealing, making the most of the Whatsapp color palette's unique characteristics and emotional resonance.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the whatsapp palette effectively in your projects.