Wine Red Shades Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #A0304F
RGB: 160, 48, 79
HEX: #8D1638
RGB: 141, 22, 56
HEX: #7B0323
RGB: 123, 3, 35
HEX: #5B011B
RGB: 91, 1, 27
HEX: #3D0112
RGB: 61, 1, 18
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #A0304F 0%, #8D1638 25%, #7B0323 50%, #5B011B 75%, #3D0112 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #A0304F 0%, #8D1638 25%, #7B0323 50%, #5B011B 75%, #3D0112 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #A0304F 0%, #8D1638 25%, #7B0323 50%, #5B011B 75%, #3D0112 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#A0304F
#8D1638
#7B0323
#5B011B
#3D0112
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#A0304F
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic wine red shades palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #A0304F as the dominant color for headers and #3D0112 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Wine Red Shades:
Dominant Color
#A0304FUse #A0304F as your primary color for headers, hero sections, and primary CTAs. This pink tone should occupy about 60% of your design space.
Secondary Color
#7B0323Apply #7B0323 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#3D0112Reserve #3D0112 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
2555
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#A0304F
PINK
#A0304F serves as the primary/dominant color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Dark toneH: 343°S: 54%L: 41%#8D1638
PINK
#8D1638 serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 343°S: 73%L: 32%#7B0323
PINK
#7B0323 serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 344°S: 95%L: 25%#5B011B
PINK
#5B011B serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 343°S: 98%L: 18%#3D0112
PINK
#3D0112 serves as the accent/highlight color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 343°S: 97%L: 12%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Wine Red Shades Palette
The Wine Red Shades color palette is a rich and evocative collection of hues that evoke the warmth and intensity of a bold, full-bodied wine. This monochromatic palette is characterized by a range of deep, crimson-inspired shades that evoke a sense of luxury, elegance, and sophistication. At the heart of this palette is a series of interconnected colors, each with its own unique character and role to play in the overall aesthetic. The lightest shade, a0304f, is a vibrant and energetic color that sets the tone for the rest of the palette, while the darker shades, such as 8d1638 and 7b0323, add depth and complexity to the overall effect.
As we delve deeper into the palette, it becomes clear that each color has its own specific shade and role to play. The 8d1638 shade, for example, is a deep, rich maroon that adds a sense of warmth and coziness to the overall effect, while the 7b0323 shade is a slightly darker, more muted version of the same color, with a hint of gray that helps to balance out the palette. The two darkest shades, 5b011b and 3d0112, are both bold, vibrant colors that add a sense of drama and intensity to the overall effect, and help to create a sense of visual interest and engagement. Throughout the palette, the colors work together to create a sense of harmony and balance, with each shade complementing and enhancing the others to create a rich, immersive visual experience.
The Wine Red Shades color palette is a versatile and practical choice for a wide range of design applications, from websites and apps to branding and marketing materials. This palette is particularly well-suited to designs that require a sense of energy, passion, and excitement, such as entertainment, lifestyle, or e-commerce websites. The bold, vibrant colors can help to create a sense of urgency and enthusiasm, while the deeper, richer shades can add a sense of sophistication and elegance. Whether used as a primary color scheme or as an accent palette, the Wine Red Shades color palette is sure to add a sense of drama and visual interest to any design project.
The psychology of color plays a significant role in the impact and effectiveness of the Wine Red Shades palette. The deep, rich colors used in this palette are often associated with feelings of passion, energy, and excitement, and can help to stimulate the viewer's senses and create a sense of emotional engagement. The use of bold, vibrant colors can also help to create a sense of urgency and enthusiasm, which can be particularly effective in marketing and advertising applications. At the same time, the deeper, richer shades can add a sense of sophistication and elegance, which can help to create a sense of trust and credibility with the viewer. By carefully considering the psychological impact of the colors used in this palette, designers can create a visual experience that is both engaging and effective.
For designers looking to get the most out of the Wine Red Shades color palette, there are a few key tips and tricks to keep in mind. One of the most effective ways to use this palette is to pair the bold, vibrant colors with neutral or complementary colors, such as gray or beige, to create a sense of balance and contrast. The a0304f shade, for example, pairs particularly well with a deep, cool gray, while the 7b0323 shade is complemented by a warm, earthy beige. By experimenting with different color combinations and pairings, designers can create a unique and visually striking effect that showcases the full range and versatility of the Wine Red Shades color palette. Additionally, designers can use the palette's monochromatic nature to create a sense of cohesion and harmony, while the bold, vibrant colors can be used to create a sense of visual interest and excitement.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the wine red shades palette effectively in your projects.
