Wood Brown Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #892201
RGB: 137, 34, 1
HEX: #D5B07C
RGB: 213, 176, 124
HEX: #C69874
RGB: 198, 152, 116
HEX: #BC6A3C
RGB: 188, 106, 60
HEX: #DF8402
RGB: 223, 132, 2
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #892201 0%, #D5B07C 25%, #C69874 50%, #BC6A3C 75%, #DF8402 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #892201 0%, #D5B07C 25%, #C69874 50%, #BC6A3C 75%, #DF8402 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #892201 0%, #D5B07C 25%, #C69874 50%, #BC6A3C 75%, #DF8402 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#892201
#D5B07C
#C69874
#BC6A3C
#DF8402
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#892201
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic wood brown palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #892201 as the dominant color for headers and #DF8402 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Wood Brown:
Dominant Color
#892201Use #892201 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#C69874Apply #C69874 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#DF8402Reserve #DF8402 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
4
Categories
1827
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#892201
ORANGE
#892201 serves as the primary/dominant color in this palette. This dark orange (highly saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Dark toneH: 15°S: 99%L: 27%#D5B07C
ORANGE
#D5B07C serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 35°S: 51%L: 66%#C69874
ORANGE
#C69874 serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 26°S: 42%L: 62%#BC6A3C
ORANGE
#BC6A3C serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 22°S: 52%L: 49%#DF8402
ORANGE
#DF8402 serves as the accent/highlight color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 35°S: 98%L: 44%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Wood Brown Palette
The Wood Brown color palette is a rich and evocative collection of hues that evoke the warmth and coziness of a crackling fire or the rustic charm of a sun-drenched forest. At its core, this palette is all about creating a sense of comfort and relaxation, inviting the viewer to step into a world of soothing, earthy tones. The dominant color, a deep, cool brown with the hex code D5B07C, sets the tone for the entire palette, providing a sense of stability and balance that grounds the other colors.
As we delve deeper into the palette, we find a range of complementary shades that add depth and nuance to the overall aesthetic. The warm, earthy tone of C69874 brings a sense of softness and approachability, while the vibrant, burnt orange of DF8402 adds a pop of energy and excitement. The crimson-infused brown of BC6A3C adds a sense of sophistication and elegance, while the darkest, coolest shade, 892201, provides a sense of contrast and visual interest. Each of these colors plays a vital role in the palette, working together to create a sense of harmony and cohesion that is both pleasing to the eye and engaging to the emotions.
The Wood Brown color palette is incredibly versatile, making it suitable for a wide range of design applications. It would be perfect for creating a warm and inviting website or app, particularly those focused on outdoor activities, travel, or wellness. It could also be used to great effect in branding and marketing materials, where its earthy, natural tones could help to establish a sense of authenticity and connection to the natural world. Additionally, the palette's modern, sunset-inspired aesthetic makes it a great fit for design projects that require a sense of energy and vitality, such as a fitness or lifestyle brand.
The colors in the Wood Brown palette have a profound impact on viewer perception and behavior, influencing our emotions and moods in subtle yet powerful ways. The warm, earthy tones have a calming effect, reducing stress and anxiety while promoting feelings of relaxation and well-being. The vibrant orange tone, on the other hand, stimulates creativity and energy, encouraging the viewer to take action and engage with the content. By carefully balancing these colors, designers can create a visual experience that is both soothing and engaging, drawing the viewer in and holding their attention.
When working with the Wood Brown color palette, it's essential to consider the complementary colors and pairing suggestions that can enhance its impact. For example, the palette's earthy tones pair beautifully with soft pinks and grays, creating a sense of contrast and visual interest. To add an extra layer of depth and sophistication, designers can also experiment with pairing the palette's warm browns with cool, calming blues, creating a sense of balance and harmony. By following these pro tips and design best practices, creative professionals can unlock the full potential of the Wood Brown color palette, creating designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the wood brown palette effectively in your projects.