Yellow Mustard Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #D98B19
RGB: 217, 139, 25
HEX: #E79F31
RGB: 231, 159, 49
HEX: #FDB73E
RGB: 253, 183, 62
HEX: #FED48B
RGB: 254, 212, 139
HEX: #FEEDCF
RGB: 254, 237, 207
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #D98B19 0%, #E79F31 25%, #FDB73E 50%, #FED48B 75%, #FEEDCF 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #D98B19 0%, #E79F31 25%, #FDB73E 50%, #FED48B 75%, #FEEDCF 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #D98B19 0%, #E79F31 25%, #FDB73E 50%, #FED48B 75%, #FEEDCF 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#D98B19
#E79F31
#FDB73E
#FED48B
#FEEDCF
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with an airy and optimistic feel
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#D98B19
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic yellow mustard palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #D98B19 as the dominant color for headers and #FEEDCF for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Yellow Mustard:
Dominant Color
#D98B19Use #D98B19 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#FDB73EApply #FDB73E as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#FEEDCFReserve #FEEDCF for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
3706
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#D98B19
ORANGE
#D98B19 serves as the primary/dominant color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Dark toneH: 36°S: 79%L: 47%#E79F31
ORANGE
#E79F31 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 36°S: 79%L: 55%#FDB73E
ORANGE
#FDB73E serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 38°S: 98%L: 62%#FED48B
ORANGE
#FED48B serves as the secondary/supporting color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 38°S: 98%L: 77%#FEEDCF
ORANGE
#FEEDCF serves as the accent/highlight color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 38°S: 96%L: 90%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Yellow Mustard Palette
The Yellow Mustard color palette is a vibrant and energetic collection of hues that evoke feelings of warmth and optimism, perfect for designs that require a bold and modern aesthetic. At its core, this palette is a masterful exploration of the orange color theme, with each shade working in harmony to create a sense of excitement and playfulness. The palette's monochromatic approach creates a cohesive visual identity, with each color blending seamlessly into the next to produce a truly dynamic effect.
Delving deeper into the individual colors that make up the Yellow Mustard palette, we find a range of shades that each bring their own unique character to the table. The deepest and richest shade, D98B19, provides a sense of depth and foundation, while E79F31 adds a touch of brightness and energy. FDB73E, with its slightly lighter and more vibrant tone, takes center stage and drives the palette's overall personality. The two lighter shades, FED48B and FEEDCF, serve to balance out the palette, adding a sense of airiness and subtlety to the overall design. Each of these shades works together to create a sense of progression and flow, drawing the viewer's eye through the design and creating a sense of movement and energy.
In terms of practical applications, the Yellow Mustard palette is an excellent choice for designers looking to create bold and eye-catching visuals for websites, apps, and branding projects. Its vibrant and energetic quality makes it particularly well-suited for marketing and advertising campaigns, where the goal is to grab the viewer's attention and leave a lasting impression. Whether used as the primary color scheme or as an accent palette, Yellow Mustard is sure to add a touch of warmth and excitement to any design. Additionally, its modern and dynamic feel makes it an excellent choice for startups and tech companies looking to establish a bold and innovative brand identity.
From a psychological perspective, the colors in the Yellow Mustard palette have a profound influence on viewer perception and behavior. The orange tones in this palette are known to stimulate creativity and enthusiasm, while also promoting a sense of playfulness and fun. This makes the Yellow Mustard palette an excellent choice for designs aimed at a younger demographic, or for projects that require a sense of energy and spontaneity. Furthermore, the palette's bold and vibrant quality can help to create a sense of urgency and excitement, making it an effective tool for driving sales and conversions.
For designers looking to get the most out of the Yellow Mustard palette, it's worth considering complementary colors and pairing suggestions to add depth and contrast to the design. Neutral shades such as grays and whites can help to balance out the palette's bold and vibrant quality, while deeper blues and greens can create a sense of tension and drama. In terms of design best practices, it's essential to use the Yellow Mustard palette in a way that creates visual harmony and balance, avoiding overwhelming or clashing combinations that can detract from the overall impact of the design. By using the palette in a thoughtful and intentional way, designers can unlock its full potential and create truly stunning and effective visuals.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the yellow mustard palette effectively in your projects.